I used to drink instant coffee and then converted to a novice "coffee snob" and grinding my own stuff and using Chemex.
Recently, I've been seeing some coffee shops doing instant coffees so my reviews are based off of these so far:
- Starbucks (I know...I was on vacation :'( ) <-- I didn't enjoy
- Bird Rock Coffee Roasters (San Diego) <-- I didn't enjoy
I was very impressed with SightGlass Blueboon! It does have like...this HINT of instant coffee but there's something more deep/bold about it? Hard to explain.
I think the key is to not add too much water (8oz recommended) and it'll taste like a normal cup of coffee. With that, it didn't taste watered down at all and tastes good!
Looking for caffeine hit? I don't think it has the same effect as normal coffee.
As someone mentioned, the packaging is nice and eco friendly. Love it. I plan to buy a couple more for camping trips.
Give it a try :)